What is Brevo?
Brevo (formerly Sendinblue) bills by email volume, not by contact count — meaning you can store 100k contacts for free and only pay when you send. This makes it the most cost-efficient email platform for businesses with large lists but moderate send frequency. The free plan is genuinely useful at 300 emails/day with no credit card required.
In this review, we cover everything you need to know about Brevo in 2026 — including pricing, standout features, real pros and cons, and who will get the most value from it.
Brevo Pros & Cons
What we liked
- Volume-based pricing — store unlimited contacts, pay only for sends
- Free plan stores up to 100k contacts with no credit card
- Transactional email (SMTP/API) + marketing email in one account
- SMS, WhatsApp, and push notification channels built in
Limitations
- Brevo logo on Free and Starter — Standard ($18/mo) required to remove it
- UI feels cluttered given the breadth of features
- Professional plan jumps to $499/mo — large gap from Standard
Brevo Pricing (2026)
Starter
5k emails/mo · email & SMS · AI content generator · Brevo logo (+$12/mo to remove)
$9/mo
Get StartedStandard
5k emails/mo · automations · A/B testing · landing pages · no Brevo logo
$18/mo
Get StartedProfessional
150k emails/mo · WhatsApp/Popups/Push · 10 seats · deliverability specialist
$499/mo
Get StartedPrices may vary — always check the Brevo website for current pricing.
Who Should Use Brevo?
Businesses with large contact lists who send infrequently, or those needing transactional + marketing email in one tool
Brevo is particularly well-suited for businesses with large contact lists who send infrequently, or those needing transactional + marketing email in one tool. If this matches your use case, it's one of the strongest choices in the Newsletter category.
Our Verdict
Most Affordable in the Newsletter category
Brevo earns a 4.3 / 5 in our independent testing. It excels at volume-based pricing — store unlimited contacts, pay only for sends, and free plan stores up to 100k contacts with no credit card. The main limitations to be aware of: brevo logo on free and starter — standard ($18/mo) required to remove it; ui feels cluttered given the breadth of features; professional plan jumps to $499/mo — large gap from standard.
The free plan is a great entry point — no credit card needed. Brevo at $9/mo on paid tiers is competitive in the Newsletter space.
Ready to try Brevo?
Start for free — no credit card required.